Humble Advisory Group

Our Team

Shani Atar

Shani Atar, Strategic Relationships

Shani Atar is a dedicated Athlete Endorsement Agent and Strategic Partnerships professional with a background as a former professional basketball player and model. Having played for the Danish national team and in the top league in Europe, Shani combines her deep industry expertise with a passion for connecting athletes with global brands to create meaningful collaborations. Throughout her career, Shani has successfully managed partnerships with renowned companies such as Nike, Jordan, Marriott, and Amazon. She is known for spearheading innovative campaigns that elevate athlete stories and strengthen brand identities. Shani’s unique perspective, rooted in her experience as both an athlete and a model, enables her to offer strategic insights and create impactful brand partnerships. Some of Shani’s key skills and accomplishments include:

• Managing high-profile partnerships with leading brands like Nike, Jordan, and Marriott
• Crafting campaigns that amplify the personal brand of athletes
• Leveraging her background in sports and fashion to bring a unique approach to every collaboration

When not working on strategic partnerships, Shani is inspired by creativity, teamwork, and the resilience of athletes. Her personal journey in sports fuels her dedication to creating campaigns that celebrate excellence both on and off the field.

WORK EXPERIENCE

ATHLETE ENDORSEMENT AGENT & STRATEGIC PARTNERSHIPS
Agency 3-2

  • Developed and executed comprehensive marketing strategies for athletes and brands.
  • Built and maintained relationships with athletes and strategic brand partners.
  • Managed and negotiated contracts, endorsements, and sponsorships.
  • Created and optimized compelling digital content across various platforms.
  • Organized and executed sports tournaments,promotional events, and conferences.
  • Analyzed market trends and campaign performance to provide key insights.
  • Developed engaging narratives and high-quality content for marketing campaigns.

SOCIAL MEDIA MANAGER
Kollective Moda

  • Developed and executed social media strategies: Created and implemented social media strategies to enhance the online presence and visibility of Kollective Moda and its associated fashion brands. This involved content planning,scheduling, and utilizing various social media platforms to engage with the target audience.
  • Created and curated content: Produced compelling and visually appealing content, edited photos, videos, and graphics, curated user-generated content, and collaborated with influencers.
  • Tracked performance and analytics: Monitored the performance of campaigns, posts, and overall social media presence by analyzing data and metrics.
  • Collaborated with fashion brands and influencers: Facilitated brand partnerships, organized influencer collaborations, and coordinated promotional activities to increase brand awareness.

MODELING
Ford Models

  • Developed a strong understanding of the dynamics between models and modeling agencies.
  • I have firsthand experience in the process of signing with an agency, including contract negotiations and representation agreements.
  • Gained insights into the importance of effective communication, professionalism, and maintaining a positive working relationship with agency representatives.
  • Acquired in-depth knowledge about various aspects of the fashion industry.
  • Developed a keen eye for style, fashion, and trends.
  • Collaborated with fashion designers, stylists,photographers, and other industry professionals.

PRO. BASKETBALL PLAYER
Maccabi Bnot Ashdod

  • Extensive sports industry knowledge: gained a deep understanding of the sports industry, including its dynamics, trends, and key players.
  • Strong network of connections: I have developed an extensive network of contacts, including athletes, coaches,agents, and industry professionals.
  • Insights into athlete branding: Experienced personal branding firsthand. Understanding the importance of crafting a compelling image and narrative for athletes.
  • Empathy for athletes: Acquired a deep empathy for their aspirations, challenges, and goals.
  • Teamwork and leadership skills: Developed strong teamwork and leadership skills that enable me to foster positive relationships with athletes, colleagues, and clients.These skills also contribute to my ability to coordinate endorsement campaigns and manage client relationships.

SERVICE EMPLOYEE AT
Rostra Kommunikation og Research A/S

  • Prepared media reports by analyzing bloggers, influencers, and magazines, providing valuable insights for marketing strategies.
  • Assisted with administrative tasks and ensured smooth operations.
  • Conducted research on bloggers, influencers, and magazines, identifying trends and partnership opportunities.
  • Coordinated sampling initiatives to enhance brand visibility and generate consumer interest.
  • Collaborated with cross-functional teams to analyze data and contribute to marketing strategies.Maintained accurate records and databases for easy retrieval.
  • Utilized research tools and software to stay updated on industry trends.

EDUCATION

MIAMI DADE COLLEGE
Completed Bachelor’s Degree

  • I completed my Bachelor’s Degree at Miami Dade College.
  • Business administration and management major.

GAMMEL HELLERUP GYMNASIUM
Completed High School Education

  • Successfully completed my high school education at Gammel Hellerup Gymnasium
  • Buisness and Sports major.

EXPERTISE

  • Sports Industry Knowledge
  • Strategic Partnerships
  • Content creation
  • Social Media Marketing
  • Branding
  • Marketing Strategy
  • Business administration
  • Project management
  • Event Management

LANGUAGES

  • Danish
  • Hebrew
  • English

CERTIFICATES

  • Bloomberg Market Concepts Certificate
  • Hootsuite Social Marketing Certificate
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